The demand on the Ad Agency to deliver value that has an immediate and measureable effect on the brand manager’s bottom line is becoming increasingly intense. When a prospective client asks in a pitch, “What sort of technology is your agency adopting and delivering to reduced unproductive costs and exploit new opportunities in marketing?” your answer needs to be articulate and without a stutter. Digital Asset Management, Collaborative Online Proofing, Remote Artwork Production and Automated Publishing should roll off the tongue as comfortably as the jargon of brand, marketing and strategy.
The team at PURL is fluent in all these languages.
In these tough economic times where everyone is looking for a competitive edge, it’s vital to have a partner with a thorough knowledge of cutting edge developments in innovative marketing technologies. They include Multi Channel Marketing tools that deliver 1-2-1 websites called Purls, and Personalised Marketing tools that produce individualised images and utilize customer profile communications.
The methods of delivery for direct marketing messages are changing; where ink, paper and post were once your only medium, it now spans into email, web, SMS, digital signage and YouTube.
Adoption of enterprise-level Marketing Resource Management (MRM) strategies will become mandatory, and having an IT partner like PURL in the pitch, who can explain, deliver and communicate these solutions — clearly and succinctly — will ensure you have the competitive advantage.
Contact the team at PURL and let us demonstrate our suite of pitch-winning technologies.
In these tough economic times where everyone is looking for a competitive edge, it’s vital to have a partner with a thorough knowledge of cutting edge developments in innovative marketing technologies. They include Multi Channel Marketing tools that deliver 1-2-1 websites called Purls, and Personalised Marketing tools that produce individualised images and utilize customer profile communications.
The methods of delivery for direct marketing messages are changing; where ink, paper and post were once your only medium, it now spans into email, web, SMS, digital signage and YouTube.
Adoption of enterprise-level Marketing Resource Management (MRM) strategies will become mandatory, and having an IT partner like PURL in the pitch, who can explain, deliver and communicate these solutions — clearly and succinctly — will ensure you have the competitive advantage.
Contact the team at PURL and let us demonstrate our suite of pitch-winning technologies.
