The Perfect Storm

Ever seen the movie ‘The Perfect Storm’? It‘s about two massive storms colliding and merging to make the biggest, meanest mother of all storms imaginable, a cheery little number — if you‘re a krill-eating whale who‘s happily lunching under it all. But what if you‘re one of those poor sods in the boat? Well, I got to wondering if the advertising and print worlds have a couple of perfect storms brewing of their own. And as it turns out, the weather forecast isn‘t looking too bright.