Some call it Media Asset Management (MAM), some call it Brand Asset Management (BAM), at PURL we call it DAM. Whatever name you choose it is often shallowly dismissed as a search and retrieval process for brand material - a place in which to put everything so you can find it quicker and easier. And indeed DAM does that.
It will give you a massive ROI just on this process alone, saving buckets of time and money in your search for lost images and files — multiplied, of course, by the number of employees. However, DAM is so much more than that: it gives you the ability to repurpose images for different uses on demand, and in the ever-changing Multi Channel Marketing world of today, that is worth a fortune.
It will give you a massive ROI just on this process alone, saving buckets of time and money in your search for lost images and files — multiplied, of course, by the number of employees. However, DAM is so much more than that: it gives you the ability to repurpose images for different uses on demand, and in the ever-changing Multi Channel Marketing world of today, that is worth a fortune.
DAM allows you to upload one master in RGB as the "Digital Original" with the largest colour space and the brightest colours available, and then repurpose it dynamically as CMYK for print, a GIF for web, RGB Jpegs for plasma screens, RGB Tiffs for POS or whatever your specifications require. It is this repurposing that will deliver the biggest return on your DAM investment, giving you the ability to quickly retrieve the right image, at the right time, at the right size and when you require it.
But as the PURL team can demonstrate, the versatility of the DAM system doesn’t end there. After repurposing you can link collateral into other key strategic systems: CRM systems for brochure and sales presentation, Multi Channel Marketing for sending images to mobiles, web and plasma screens on demand, automated publishing or online template-based production and the production of variable data products. Consider it air traffic control for digital files. Managing your assets in a DAM system should be seen as the foundation for all your future marketing campaigns. Contact PURL today and let us show you how we can get your assets under control and working for you.
But as the PURL team can demonstrate, the versatility of the DAM system doesn’t end there. After repurposing you can link collateral into other key strategic systems: CRM systems for brochure and sales presentation, Multi Channel Marketing for sending images to mobiles, web and plasma screens on demand, automated publishing or online template-based production and the production of variable data products. Consider it air traffic control for digital files. Managing your assets in a DAM system should be seen as the foundation for all your future marketing campaigns. Contact PURL today and let us show you how we can get your assets under control and working for you.
