Statistics show that by personalising your marketing you can increase your response rates ten-fold. The team at PURL will show you how to make 1-2-1 marketing the most accurate and captivating weapon in your creative armoury.
Personalised Marketing is a relatively simple concept, though it’s confused by all the names it’s been given in the past, from the unfortunate VD (Variable Data), VDP (P for Printing), Permission Marketing (very new age), 1-2-1 Marketing, and 1-to-Many, etc. Whatever you call it what we’re all trying to communicate here is the ability personalise or tailor a piece of marketing collateral to increase retention, sustain loyalty and improve brand awareness.
The concept is not new, it started over two decades ago with digital printing and the ability to print individual documents quickly.
Personalised Marketing is a relatively simple concept, though it’s confused by all the names it’s been given in the past, from the unfortunate VD (Variable Data), VDP (P for Printing), Permission Marketing (very new age), 1-2-1 Marketing, and 1-to-Many, etc. Whatever you call it what we’re all trying to communicate here is the ability personalise or tailor a piece of marketing collateral to increase retention, sustain loyalty and improve brand awareness.
The concept is not new, it started over two decades ago with digital printing and the ability to print individual documents quickly.
The premise was that if we knew the customers profile we could print specifically tailored marketing (whoops – another name for it) specifically for their needs. Take this concept to the present day and the same concept flows from digital print into txt, web and on to personalised URLS or PURLs. So the ability to link a customers profile to mixed media gives us the concept of Personalised Multi Channel Marketing. At PURL we believe to master PMCM you must master a combination of Personalised Marketing, Database Management and Digital Asset Management.
Sending bulk email with a web link does not make a campaign multi channel – it merely means you’re trying to save money on printing.To effectively engage with your customer you need to start a dialogue. The better the dialogue, the more information you capture about your customer –and the easier you can close the deal.Contact the team at PURL and we’ll give you a demonstration on our suite of integrated technologies that will radically improve the effectiveness of your 1-2-1 marketing.
